HOW TO TRANSMIT IDEAS INTO CASH

An idea is an impulse of thought that impels action by an appeal to the imagination. The astounding truth is that ideas can be transmuted into cash through the power of definite purpose and definite plans.

If you are one of those who believe that hard work and honesty alone will bring ashes, perish the thought because it is not true. Riches, when they come in huge quantity, are never the result of hard work alone but are based upon the definite applications of principle and by ideas.

There is this story of a publisher of low priced books who made a discovery that should be worth much to publishers generally. He found out that many people buy titles and not the content of the books. By merely changing the name of one book that was not moving his sale on that book jumped more than a million copies. The content of the book was not changed any way, he only ripped off the cover of the book bearing the title and replace it with a new cover bearing new title called BOX OFFICE.

That, as simple as it may seem, was an idea and imagination.

The fact is that there is no standard price on ideas, the creator of ideas makes his own price and he who is wise or smart gets it. Generally speaking every great fortune starts the day when the creator of the idea and the seller come together and work in harmony.

As much as you can try to surround yourself with people who could do all that you think you cannot do, people who create ideas, people who put ideas into operation and make it works.

Millions of people go through life hoping for favourable break. Perhaps, a favourable break can get one opportunity but the safest plan is not to depend upon luck. It is the favourable break that gives people the biggest opportunity to their life but ten to twenty years of determined effort had to be devoted to that opportunity before it becomes an asset.

Ideas are tangible forces, but they have more power than the physical brains that give birth to them. They have the power to live on even after the brain that created them is dead. it is on that note therefore that I plant this day in your mind, the idea of organizing the principle of achievement into a philosophy of success.